Intel's 'World Ahead' Program - The Baramati Project in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BECG098 |
For delivery in electronic format: Rs.
300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesCorporate Social Responsibility |
Case Length |
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16 Pages |
Period |
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2006 - 2009 |
Pub Date |
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2009 |
Teaching Note |
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Not Available |
Organization |
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Intel Corporation |
Industry |
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Information Technology |
Countries
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India |
Abstract:
In the year 2006, Intel Corporation (Intel) launched its
corporate social responsibility (CSR) program named the 'World Ahead.' As a part
of the 'World Ahead' program, Intel started the Baramati project in India in
March 2008. The key objective of the project was to use information and
communication technologies (ICTs) in providing sustainable solutions for poor
communities.
For the project, Intel had partnered with governments of several states in the
country, and also with IT service companies, Internet service providers etc. The
case highlights the main objectives of the 'World Ahead' program including
accessibility, connectivity, content and education.
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It discusses in detail the social responsibility initiatives
taken by Intel using ICTs in Baramati, India, like providing remote diagnostics,
school health monitoring, Intel Teach program, etc.
Issues:
» Recognize the importance of corporate social responsibility (CSR) initiatives
by global companies.
» Study how CSR initiatives benefit the companies and the communities.
» Understand how CSR initiatives help companies in developing new markets.
» Examine how the use of ICTs can benefit poor communities.
» Study the objectives of Intel's 'World Ahead' program and how the program was
implemented in various countries.
Contents:
Keywords:
Corporate social responsibility, Intel Teach, Emerging markets, Information Communication Technology, Digital inclusion, Intel, Baramati, World Ahead, Non-governmental organizations, NGOs, Tele-health services, WiMAX technology, Accessibility, Connectivity, Content, Skool, Education, Remote Diagnostics, School Health Monitoring System
Intel's 'World Ahead' Program - The Baramati Project in India
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